Creative Thinking
Bottom Line Discipline
Intuitive Creativity
Design for ROI
Surpassing Set Goals
the marketing mentor
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Samples that illustrate different ways to communicate a message.
Boxed Gift
This was the first of many projects where we created boxed direct encounter marketing. The sales team hand delivered 500 of these packages to their top clients as a "Thank you for using us" message that had a nice twist. See BLOG for more details
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New Media
WordPress websites, Podcasts, e-newsletters and other forms of electronic communication are one of the best ways to get the word out without spending money on printing. These items can be updated very cost effectively when your offer or product changes.
Another great way to get the message out, especially if you are a retailer, is to create a branded catalogue/magazine (catazine) featuring your products and stories about their finer points in the pages of the publication.
The hottest new trend on the internet is the Sales Blog. Structured with the look and feel of a website, these one-page wonders can become the focal point of your social marketing campaigns and drive sales or brand awareness with sophisticated tracking features.
This is an example of classic print media advertising. The ad was targeted to business people since the card is a business-to-business tool. The ads where created so that they could be used with three languages in the Asia Pacific region.
Cool videos or interesting graphics that become trendy can be distributed to millions of people. Great ways to get into this is with fun videos or pod-casts that give informative or entertaining spins to your brand and product line.